Strange the Jewellers is a family-run business that has been serving the Wokingham community since 1918 with their fine jewellery, wedding rings, necklaces and bangles. Founded by Walter Strange, Strange the Jewellers was formerly known as W.J.Strange & Son. The store began it's journey on Peach Street, Wokingham, where it remained for only a couple of years before relocating to 2 Broad Street, Wokingham. Walter's son Roland eventually joined his father in running the business, before taking over the store when his father retired.

*The Broad Street store is pictured below. It was located where Phil's Good Food stands today.

In the early 1970's the store relocated again to 5 Rose Street, Wokingham. The store was opposite Old Row Court. When Roland retired in 1987, W.J.Strange & Son was bought by Peter Hughes. Before he purchased the shop, Peter was a watch and jewellery wholesaler, who supplied numerous high end stores including Mappin & Webb, Garrards and Boodles as well as making gold watch cases and bracelets for brands like Rolex, Omega, and Tissot. His favourite son Jason joined him to run the business and eventually took over fully in 2009 upon Peter's retirement to Spain where he still resides.

In 2013 W.J.Strange & Son was rebranded to Strange the Jewellers to represent the stores transformation into a modern jewellery store whilst giving a nod to the traditional values that has led to the stores success. In February 2017, the store relocated again due to Wokingham Town's regeneration. The new, bigger location in Bush Walk gave owner's Jo & Jason the chance to optimise the store's potential.

Perhaps the most exciting part of the new store only comes around once a year, when the nutcrackers come out to play. The two nutcrackers have become an iconic addition to Wokingham at Christmas time, with locals suggesting "it's not Christmas until Strange the Jeweller's nutcrackers are out!

"100 DAYS for 100 YEARS"

In 2018, Strange the Jewellers celebrated it's 100 year anniversary. As part of the celebrations, and to thank the the town for their continued support, Jo & Jason gave away 100 pieces of jewellery and watches across the span of 100 days! The final prize being a bespoke jewellery 1.00ct diamond bubbles ring for the winner! The promotion was an in-store only promotion to not only thank our loyal customers for their support but to encourage footfall into the town - aiming to give back to the town and the other independent business that make Wokingham Town the place it is.

In 2021, a room upstairs was renovated into a luxury piercing studio and all of the staff were trained by Inverness in Ear Piercing. Allowing us to showcase our silver earrings and ear cuffs. Since then the piercing business has blossomed, with the girls earning numerous 5-star reviews. In 2023, Strange the Jewellers expanded it's service offering again with the introduction of Seamless Jewellery; our exclusive brand of permanent, welded jewellery!