At Strange the Jewellers, Wokingham, we're proud to stock BERING, a brand that seamlessly combines Danish design with the breathtaking beauty of the Arctic. Founded by Michael Witt Johansen, BERING draws inspiration from his childhood fascination with the stunning northern landscapes. From the majestic northern lights to the vast, serene winter vistas, Johansen's personal experiences in Greenland helped shape the essence of the brand.

The BERING story took a bold turn when Michael’s friend and co-founder, René Gross Kaerskov, made a daring parachute jump over the North Pole to raise awareness about global warming during Earth Hour. This adventurous spirit is infused into every BERING creation, along with a nod to the brand's namesake, Danish explorer Vitus Bering, who first discovered Alaska in 1728.

But it’s not just about Arctic beauty. As a true Dane, Michael Johansen wanted to incorporate the clean lines, minimalism, and functionality that define Danish design. BERING is the perfect fusion of these two worlds – sleek, timeless pieces influenced by nature and crafted with Scandinavian precision.

Since 2010, BERING has been crafting minimalist watches that reflect the icy elegance of the Arctic. Their pieces combine premium materials with a timeless, Danish aesthetic, making them perfect for anyone who appreciates high-quality, sustainable design. Discover the Arctic charm of BERING watches in-store or online today!